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Learning from others who have already gone down the beaten path can be super beneficial for those looking to join successful entrepreneurs and hopefully learn from their mistakes and gain valuable business knowledge. The Stanford business school does a great job of uploading lectures from successful entrepreneurs speaking in their school and you don’t have to pay $50,000 in tuition. This truly is a deal.
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Selling Your Ideas like Steve Jobs
Marketing is enthusiasm transferred to the customer. Putting aside industries, the features vs. benefits debate, and everything else, it’s hard (if not impossible) for entrepreneurs to succeed if they don’t hone their ability to transfer their excitement and passion to the customer.
Jobs himself once said, “To me, marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. And so, we have to be really clear about what we want them to know about us. And what we’re about isn’t makin’ boxes for people to get their jobs done, although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that. Apple at the core, its core value, is that, we believe that people with passion can change the world for the better. That’s what we believe…”
Passion is contagious. When I interviewed Suze Orman, one of the world’s great financial planners, I asked her point blank: “What makes you such an extraordinary communicator?” She said, “Because I’ve learned to appeal to somebody’s heart before their brain.”
You need to make emotional connections with people, you need to share what you’re passionate about. [Orman] is not passionate about mutual funds! She’s passionate about avoiding the crushing financial debt that caused so much pain for her and her family when she was growing up.
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